Raising my rates

If any of you don't know about it, I have my own side business called Custom Computer Works
I do PC repair and consultation. I work with a lot of different issues for residents and businesses.
The trouble that I was having for quite a while was that I wanted to be able to bring in some additional income, but I also didn't want to have to charge people too much for my services. There are so many places around that charge $50-65/hour. I really feel that might be a bit much. And why do I think that's too much? Because I am a miser; a cheapskate! I don't like to spend any more money than I have to, but I guess that life doesn't always afford me that convenience.
So over the weekend I decided to revisit my costs and what I would charge people for my services. I think I've hit a happy medium. I think that I've come up with rates that will put some more cash in my pocket while still being very competitive with my prices.
Now I just have to see what a guy needs to do to build his customer base.
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